This Privacy Policy explains how Wise Intake (wiseintake.com), operated by Admin (“we,” “us,” or “Wise Intake”), collects, uses, and protects information about visitors to this website. By using Wise Intake, you consent to the practices described below.

1. Who is responsible for your data

The data controller for Wise Intake is:

Dragomir Markovic — operator of Wise Intake (wiseintake.com)
Contact: [email protected]

2. What information we collect

Information you provide directly

• Newsletter subscription: When you sign up for The Wise Intake Letter, you provide your email address (and optionally first name).
• Contact and inquiries: When you email us or send a message, we receive your name, email address, and the content of your message.
• Paid services: When you book the Label Review, Stack Audit, or 90-Day Protocol, you provide your name, email address, payment details (handled by our payment provider — we do not store payment card information), and information you submit in the intake form (health goals, current supplements, diet, lifestyle context).

Information collected automatically

• Analytics data: We use Google Analytics and Google Search Console to understand how visitors use the site. This includes anonymised information about pages visited, time spent, approximate location, device type, and referral source.
• Cookies: The site uses essential cookies (for functionality) and analytics cookies (to measure traffic). See the Cookies section below.

3. How we use your information

• To deliver content and services you explicitly request — the newsletter, free guide downloads, coaching reports, intake form responses.
• To respond to your inquiries and provide customer support.
• To improve the website, content, and services through aggregated analytics.
• To comply with legal obligations.

We do not use your information for advertising, profiling, or any purpose unrelated to providing the services you request.

4. Legal basis for processing (GDPR)

For visitors in the European Union, the legal bases for processing your personal data are:

• Consent — for newsletter subscription, optional cookies, and marketing communications. You can withdraw consent at any time.
• Contract performance — for delivering paid services you have purchased.
• Legitimate interest — for basic website analytics and security, balanced against your privacy rights.
• Legal obligation — for accounting, tax, and regulatory compliance.

5. Third-party services we use

Wise Intake uses the following third-party services that may process your data:

• MailerLite — newsletter and email service provider. Privacy policy: mailerlite.com/legal/privacy-policy
• Google Analytics — anonymised website analytics. Privacy: policies.google.com/privacy
• Google Search Console — search performance monitoring.
• WordPress / Hosting provider — site infrastructure.
• Payment processor — when applicable for paid services. [Specify: e.g. PayPal, Stripe, bank transfer]

Each of these providers has their own privacy policy governing how they handle data they process on our behalf.

6. Data retention

We retain your personal information only as long as needed for the purposes described:

• Newsletter subscribers: until you unsubscribe, after which your data is removed from active marketing lists within 30 days.
• Coaching clients: intake form and session records are retained for the duration of our working relationship plus a reasonable period afterward (typically 2 years), unless legal or tax obligations require longer retention.
• Email correspondence: retained for as long as needed to respond and maintain a record of communications, then deleted.

7. Your rights under GDPR

If you are located in the EU, you have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you.
• Right to rectification — correct inaccurate or incomplete data.
• Right to erasure — request deletion of your data (subject to legal exceptions).
• Right to restrict processing — limit how we use your data.
• Right to data portability — receive your data in a portable format.
• Right to object — to certain types of processing.
• Right to withdraw consent — at any time, where processing is based on consent.

To exercise any of these rights, email [email protected]. We will respond within 30 days.

8. Cookies

The site uses cookies for two purposes:

• Essential cookies — necessary for the site to function (e.g. remembering your cookie preferences).
• Analytics cookies — set by Google Analytics to help us understand how the site is used. These can be disabled through your browser settings or by declining analytics in our cookie banner if applicable.

You can clear cookies at any time through your browser settings.

9. Data security

We take reasonable technical and organisational measures to protect your data — including encrypted connections (HTTPS), secure third-party providers, and access controls. However, no online service can guarantee absolute security. By using this site, you acknowledge this inherent risk.

10. International data transfers

Some of our service providers (such as Google and MailerLite) may process data outside the European Economic Area. Where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses to ensure your data remains protected.

11. Children’s privacy

Wise Intake is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects when changes were made. Significant changes will be communicated via the newsletter or a notice on the website.